Business news updates are extremely important and serve as a handy tool that keeps interested persons updated with the latest happenings in the business world at almost every given second. Of course, the significance of staying updated with the latest happenings in the world of finance is something that nobody can deny. However, thanks to the country’s pro-active media domain, there has been a flood of channels, Online channels, and daily magazines which primarily look to satisfy the appetite of the news-hungry people almost every second.Channels like IBN7, CNBC Awaz and IBN Lokmat news channel are leading the league of those media bodies which are competing in this rat race to provide the audience with the best and the latest business news.Speaking honestly, IBN Lokmat is one of the channel that has been leading this race from quite some time. Needless to say, the quality of news made live by this channel is above excellent. Owing to its sky-rocketing popularity, the channel has now ventured into the virtual world territory where it has added an extra tinge of dynamism to its over-all outlook.IBN Lokmat is backed by an excellent team of dedicated professionals who slog-out day and night to simplify the very complex term ‘finance’ for their audience. That’s not all, people who can’t afford to spent a significant part of their time in front of the idiot boxes owing to their responsibilities both professional and personal, can now watch it from their workplace without letting the viewing alter their professional schedule and hindering their work pace. Moreover, it only value-adds to their work methodology and educates them the entire 360 about the business world.Be it about stock market, banking world or plain news updates, Lokmat news channel is something that people can bank upon at any point of time. What more, the quality of news is authentic, be it On-TV or Online (where quotient of unpredictability increases manifold) thus, making it extremely dependable.The Online platform of Lokmat news frequently invites experts and analysts well-versed with the given situation who in turn hand-out potent solutions to the audience. This help them cope with the present situation in an extremely easy way and cash on to these easy situations.Finance has already been a trouble-maker for the laymen but with the inception of Lokmat news in the news portal scene, people have started to believe that there actually exists a portal that broadcasts news of substance and that too in the due time.What more several finance portals provide the live streaming of channels like these, thus, making sure that viewers do watch them but at their own convenience. This streaming is a kind of deferred live signal that is received by viewers through the means of Internet. Quality-wise, the picture clarity is crystal-clear while the sound and other viewing aspects are also on place thus, making the Lokmat news viewing, a truly mesmerising experience on Internet.

Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.

According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.

If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:

Step1. Finding Your App in Appstore

For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.

What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.

Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:

1. Users are informed, and they know what they are search

2. Users are exploring possibilities, have no precise information in mind.

If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.

Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.

If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.

Step 2. Installation

Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:

1. Keep the application file size small.

If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.

Step 3. Onboarding

After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.

Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.

Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.

Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.

Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:

1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.

2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.

3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.

If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.